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WorkLight Launches New Partner Program to Enable Joint Mobile Solutions

Company’s open technology and partner-led business model to create productive ecosystem
By Glenn Rossman
Article Rating:
February 16, 2011 11:15 AM EST
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 2,432

WorkLight, a provider of mobile application platform technology, has announced a new Partner Program for independent software vendors (ISVs), original equipment manufacturers (OEMs) and services and technology companies to help capitalize on the high-growth demand for mobile applications. The program is designed to help partners best leverage the WorkLight Mobile Platform and deliver rich and engaging mobile application solutions for consumer, business or internal use.

WorkLight partners worldwide will be entitled to trial licenses via the WorkLight Developer Zone, training resources, partner-level product support and assistance, co-marketing and PR opportunities including usage of the WorkLight logo, joint field engagements with access to qualified sales leads and margin for distributors and resellers.

The WorkLight Partner Program is ideal for:

  • Services Companies - Mobile and web development firms, system integrators and IT outsourcers that design or build mobile applications.
  • ISVs and OEMs - Software companies and software-as-a-service (SaaS) suppliers with apps that can be extended using the WorkLight platform.
  • Technology Suppliers - Mobile, infrastructure, hardware and other technology companies with product offerings that are complementary to WorkLight.

WorkLight believes it is the best mobile platform company to partner with due to the openness and flexibility of its technology. The WorkLight Partner Program offers three levels: Select, Premier and Strategic. Partners are accepted for a level based on technology skill assessment, experience with WorkLight technology, and business volume and impact. Unlike other offerings in the market, WorkLight does not compete with its partners by building packaged applications or custom applications for its customers.

Today, WorkLight partners include many of the world's leading services, ISV and OEM, and technology companies such as Google, RIM, Microsoft, IBM, Fiserv, Amdocs and many others.

"WorkLight provides a mobile application platform which can be used by partners to offer consumer, business and internal-facing apps for smartphones and tablets," said Shahar Kaminitz, CEO of WorkLight. "We will continue to invest in our open technology platform and open partnership ecosystem to help enable exceptional mobile applications with the best economics."

The WorkLight mobile platform is a robust, enterprise-grade infrastructure that enables development, integration and management of rich mobile applications. The platform consists of the WorkLight Studio, a multi-platform IDE for native, web and hybrid development; the WorkLight Server for secure delivery, deployment and back-end integration; and the WorkLight Console for ongoing management and dynamic control for applications and infrastructure.

To Join the WorkLight Partner Program

Registration details are available at www.worklight.com/partners/program or contact Alex Reinlieb, business development, at (212) 694-1875.

About WorkLight - Extend Your Business
WorkLight is a leading mobile application platform that enables organizations to create, run and manage rich applications for smartphones, tablets and other environments with the highest levels of developer productivity, enterprise delivery and dynamic control. Many of the world's largest companies rely on WorkLight to provide optimal user experiences across more devices while radically reducing time to market, development cost and ongoing maintenance effort. For more, visit www.worklight.com.

Published February 16, 2011 – Reads 2,432
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More Stories By Glenn Rossman

Glenn Rossman has more than 25 years communications experience working at IBM and Hewlett-Packard, along with startup StorageApps, plus agencies Hill & Knowlton and G&A Communications. His experience includes media relations, industry and financial analyst relations, executive communications, intranet and employee communications, as well as producing sales collateral. In technology, his career includes work in channel partner communications, data storage technologies, server computers, software, PC and UNIX computers, along with specific industry initiatives such as manufacturing, medical, and finance. Before his latest stint in technology, Glenn did business-to-business public relations on behalf of the DuPont Company for its specialty polymers products and with the largest steel companies in North America in an initiative focused on automakers.